Adam CavazosRealtor® · Aycock Realty Group

For Sellers

Sell your Lubbock home for top dollar.

Strategic pricing, professional marketing, and skilled negotiation — backed by Aycock Realty Group's local reach.

My listing process

  • Comparative Market Analysis

    A data-backed pricing strategy using the latest Lubbock MLS comps.

  • Pro Photography & Staging Tips

    First impressions sell — we make sure yours are unforgettable.

  • MLS + Social + Targeted Ads

    Maximum exposure across Zillow, Realtor.com, and local channels.

  • Open Houses & Private Tours

    Coordinated, well-attended showings without the chaos.

  • Negotiation You Can Trust

    I fight for every dollar and protect you from bad terms.

  • Closing Coordination

    Clean handoff with title, lender, and the buyer's team.

Free Home Valuation

Get a personalized estimate within 24 hours.

Seller Resources

Articles, tips & best practices for Lubbock home sellers

Real lessons from listings I've sold across Lubbock, Wolfforth, Shallowater, and the South Plains — what actually moves the needle on price and days on market.

Pricing Strategy

Why the first two weeks on market decide your sale price

Lubbock buyers are watching new listings daily through Zillow alerts and MLS feeds. A fresh listing draws the most eyeballs in its first 10–14 days — that's when you get the best offers. Overprice it, sit through that window, and you'll end up chasing the market down with price drops that signal weakness.

  • • Price within 2–3% of true market value, not what you 'need' to net.
  • • Avoid 'just try it high' — every week stale costs roughly 1% in final price.
  • • Round numbers ($300,000) get more search hits than $299,900 on Zillow filters.
  • • If you haven't had 8–10 showings in week one, the price is too high.

Prep & Staging

The Lubbock seller's 7-day prep checklist

You don't need a full remodel to sell well — you need a home that photographs clean and shows brighter than the comp down the street. The cheapest improvements (paint, lighting, landscaping) consistently return the highest dollars at closing.

  • • Repaint any bold or dated walls in a warm neutral (Agreeable Gray, Accessible Beige).
  • • Swap yellowing bulbs for 3000K LEDs — every room, every fixture.
  • • Power-wash the driveway, edge the lawn, and mulch the beds.
  • • Declutter countertops; aim for 50% empty surface area.
  • • Deep clean baseboards, vents, and inside the oven — buyers check.

Marketing

What modern Lubbock home marketing actually looks like

A yard sign and an MLS entry aren't a marketing plan. Today's buyers find homes on their phones — in feeds and short videos — before they ever call an agent. The listings that sell fast and at the top of their range invest in pro photography, video, and targeted social distribution.

  • • Professional photos with a wide-angle lens and balanced exposure are non-negotiable.
  • • Twilight shots boost click-through rate on Zillow by 30%+.
  • • Short walking-tour video performs better than drone-only footage.
  • • Paid Facebook/Instagram ads to Lubbock + relocator audiences in week one.

Negotiation & Closing

How to handle inspection requests without giving away your profit

Almost every Lubbock buyer asks for repairs after inspection. How you respond determines whether you keep your net or watch it shrink. The goal isn't 'no repairs' — it's responding strategically so the deal closes without conceding items you shouldn't.

  • • Address safety and lender-required items first (electrical, roof, HVAC).
  • • Offer a closing-cost credit instead of doing the work yourself when possible.
  • • Push back on cosmetic and 'wear and tear' items — those aren't negotiable.
  • • Get repair bids from licensed contractors before agreeing to a dollar amount.

TREC Information About Brokerage Services: Texas law requires all real estate license holders to provide the Information About Brokerage Services notice to prospective buyers, tenants, sellers, and landlords. Review & sign the IABS online → (PDF) · Consumer Protection Notice (PDF) →